As a natural products industry specialist and social benefit entrepreneur I pioneered the growth of Nordic Naturals, an Omega-3 Fish Oil company to $100M in annual sales from $1M. Since then, I have been called upon to steer turnaround initiatives and position companies for acquisition, delivering double-digit growth and market share gains that improve their position, profitability and attractiveness to investors. By guiding the development of social benefit programs I enhance brand equity and company impact.
As an inspired and driven customer champion, I solve business challenges, work collaboratively on product development efforts, consultatively partner with key decision-makers within large retailer organizations, and guide high-performance work teams. Leveraging long-term relationships, business acumen, and a technical understanding of manufacturing and operations positions me well to serve the complex needs of the companies I serve.
CAREER HIGHLIGHTS:
➤ Disrupted the fish oil category unseating Carlson Labs and capturing 40% market share
➤ Led the development of a disruptive, industry-leading algae omega-3 brand (iwilife.com) that surpassed $10M in annual revenues in their second year on the market
➤ Reinvigorated legacy brand, SuperNutrition, restoring double-digit growth in the natural channel, prior to their sale and integration into the Now Foods family of brands
➤ Conceptualized and launched Draco Natural Products’ international sales division, securing top revenue-generating status in just 18 months
➤ Co-created more than 150 new-to-market supplement and functional food/beverage products
➤ Act as company spokesperson, with more than 200 TV, radio and multi-media appearances
For details and to explore collaboration, please connect with me on linkedin.com.